Updated: 2026.6. 5
Chatan & Ginowan Condo Prices 2026 | American Village, Araha Beach | VILLA IMG
Chatan-cho (North Tan) land prices have more than doubled in a decade, and condominium values have risen 58.1% over nine years. Ginowan City's official land price growth rate ranks 36th nationwide at +8.28%. These two municipalities in central Okinawa are producing some of the strongest residential real-estate capital growth anywhere in Japan -- and international buyers from the U.S. military community, Hong Kong, Singapore, and Taiwan are increasingly aware of it.
Whether you own a unit in Alteure Mihama, Lions Mihama Marine City, Premist Araha Beach, Wise Ocean Araha, or one of Ginowan's premium buildings -- understanding what your property is worth in today's market is essential before you decide whether and when to sell.
VILLA IMG -- Okinawa's leading luxury real-estate specialist -- breaks down the 2026 resale price benchmarks for 20 key condominiums across American Village, Araha Beach, and Ginowan, divided by sub-district so you can pinpoint your property's competitive position. Valuation, advertising, and professional photography are all provided free of charge to sellers.
Note for international readers: All prices are in Japanese Yen (JPY). For reference: ¥10,000,000 ≈ USD 67,000 / HKD 524,000 / SGD 90,000 / TWD 2,200,000 at approximate mid-2026 rates. Prices per ㎡ are used throughout this article (1㎡ = approx. 0.3025 tsubo for reference). VILLA IMG's Foreign Buyer Desk offers full support in English and Chinese (Traditional/Simplified).
Contents
1.2026 Market Overview -- Chatan and Ginowan
Chatan-cho -- Land Prices 2.2× in a Decade; Average Condo ¥51.63M-¥63.1M
Home to American Village, Mihama, and Araha Beach, Chatan-cho recorded an official land price growth rate of +9.39% -- ranked 32nd nationally, while condo resale prices have risen 58.1% over nine years. According to HOME4U's 2025 data, the current condo market range in Chatan sits at ¥51.63M-¥63.1M (approx. ¥740K-¥910K per ㎡). Three distinct demand streams underpin these prices:
Ginowan City -- National #36 Land Price Growth (+8.28%); Futenma Upside
Ginowan's official land price growth rate of +8.28% (ranked 36th nationally) reflects a city that has genuinely transformed. Once viewed primarily as a bedroom suburb, Ginowan now clusters SanA Ginowan Convention City, the Okinawa Convention Center, Ginowan Tropical Beach, and Ginowan Port Marina within a compact, walkable area. The long-anticipated return and redevelopment of Marine Corps Air Station Futenma remains a significant upside factor that international investors -- particularly those with a longer holding horizon -- are increasingly pricing into their acquisition rationale.
2.Zone 1: American Village / Kuwae / Ihei -- Features & Property Prices
What Makes This Zone Different
The western coastal strip of Chatan -- running along Route 58 from Kuwae down to Mihama -- is one of the most internationally flavoured neighbourhoods in Japan. American Village, modelled on a West Coast American streetscape, houses approximately 230 shops, restaurants, and entertainment venues, and draws more than 5 million visitors annually from Japan and abroad. Sunset Beach, Depot Island, and the adjacent hotel cluster make this a genuine urban resort destination -- not just a suburb.
The area was built on the footprint of former U.S. military facilities (Hamby Airfield and Camp Kuwae), giving it a distinctive grid layout, wide roads, and large-footprint buildings uncommon elsewhere in Okinawa. SOFA housing demand here is the strongest of any civilian residential market in Okinawa. Military families renting high-quality units in walking distance of the base gates and the American Village retail strip sustain nightly rates and occupancy levels that make these properties compelling yield plays for international investors.
In April 2026, Rihga Royal Resort Okinawa Chatan opened its doors directly adjacent to American Village -- the first hotel condominium ever developed in this zone, and a landmark that has demonstrably raised the area's profile with premium buyers globally.
Hotel Condominium: What It Means for Owners
A hotel condominium (コンドミニアムホテル) is a structure in which individual units are sold as freehold real property. When the owner is not using the unit, it operates as a standard hotel room, with the hotel operator managing all bookings, cleaning, and guest services. The owner receives a revenue share (payback) based on the unit's occupancy. When the owner chooses to stay, they receive full hotel-standard services and, in the case of Rihga Royal, privileges within the Rihga Members loyalty programme.
|
Property Name |
Overview |
Price / Est. Price per Tsubo |
Key Features for Sellers & Investors |
|
Rihga Royal Resort Okinawa Chatan |
Opened 1 Apr 2026. 18 floors, 209 units total. 15-69 Mihama, Chatan. Developer / operator: Royal Hotel Co., Ltd. Adjacent to American Village. |
¥150M+ (1LDK, 67.67㎡ example) |
The first -- and only -- hotel condominium ever developed in the Chatan zone. Rihga Royal Hotels & Resorts' first condo product nationwide. Owners generate hotel-occupancy-linked revenue when absent; full 5-star services when in residence. Built on the former American Village Ferris wheel site -- the most visible location in the entire district. 6 resale units already appearing on the secondary market (SUUMO). Strong interest from HK/SG buyers seeking branded, managed yield product. |
|
Alteure Mihama |
Jan. 2010 · 19 floors · 421 units. Daikyo × Daiwa House / Kokuba-gumi. Miyagi, Chatan. |
¥51.77M-¥171.95M |
Chatan's largest luxury condo complex (421 units). Outdoor pool and lounge. Price gap between low-floor inland units and high-floor oceanview units can reach 4-5×. VILLA IMG has extensive transaction history here. Consistently top of enquiry lists from SOFA families, Taiwan, and Hong Kong buyers. The 421-unit scale means strong liquidity -- Chatan's most actively traded premium building. |
|
Plaudia Court Mihama A & B |
2006-2007 · Daikyo. Miyagi, Chatan. Adjacent to Alteure. |
¥48M-¥77.5M |
Units from 155㎡+ -- unusually spacious for Okinawa. Strong with family-size buyers and HNW lifestyle migrants seeking room to live. Same premium sub-district as Alteure, with the brand credibility of the Daikyo / Plaudia name. |
|
Lions Mihama Marine City |
Jan. 2008 · 14 floors · 63 units. Daikyo / Kokuba-gumi. Mihama 3-chome, Chatan. |
¥31.38M-¥60.91M |
7-min walk to American Village, 13-min walk to Sunset Beach. 63-unit scale keeps supply tight and liquidity high. Active SOFA rental and investment demand. A natural entry point for buyers from Singapore and Taiwan seeking branded Okinawa exposure at a sub-¥60M price point. |
|
Lions Mansion Hamby Chatan |
2006 · Daikyo. Kuwae, Chatan (former Hamby Airfield site). |
¥44.8M-¥59.8M |
Sitting on the redeveloped footprint of the former Hamby Airfield, this building has a strong SOFA tenant base built into its DNA. Depot Island retail complex immediately adjacent. One of Chatan's most active bei-chin (U.S. military rental) properties -- a key selling point for investment buyers from Taiwan and Hong Kong. |
|
Bears Court Mihama Sunset |
Mihama area, Chatan. Near Sunset Beach. |
¥35M-¥55M |
Walking distance to Sunset Beach and American Village. West-facing upper-floor units are particularly valued for their sunset and ocean views -- a differentiator that resonates strongly with lifestyle buyers from Taiwan and buyers seeking short-stay rental income. |
|
Bears Court Kuwae Sun Life |
Kuwae, Chatan. |
¥32M-¥48M |
Mid-size building in the Kuwae district with convenient American Village access. Benefiting from area-wide land price appreciation. Popular with domestic family buyers and lifestyle migrants -- an entry-level position in Chatan's rising market. |
|
Wise Esteem Court Chatan Ihei East |
Ihei 2-chome, Chatan. |
¥35.5M-¥45.8M |
Part of the Wise series in the surf-culture Ihei district. Bus stop at the door. The companion West wing has listed at ¥45.8M. Well positioned for surfers and water-sports enthusiasts -- a lifestyle niche with strong overseas demand. |
|
Ends Surfside Chatan Coast |
Ihei, Chatan. Coastal (seaside) location. |
¥46.6M-¥65M |
"Surfside" by name and by nature -- the property sits close to the water, in one of Chatan's most surf-oriented sub-districts. Strong demand from lifestyle migrants -- domestic surfers, divers, and increasingly, overseas buyers seeking an Okinawa coastal base. Investor-change (tenanted) listings are common, indicating active yield-seeking ownership. |
|
Premist Chatan Ihei Sea & Forest |
Ihei, Chatan. Daiwa House (Premist brand). |
¥54.8M+ |
Daiwa House's Premist brand -- Japan's most recognised developer name after Mitsui Fudosan and Sumitomo Realty -- brings significant brand premium to the Ihei district. "Sea & Forest" concept. A relatively recent build with stable asset value. Well regarded by HNW buyers from Taiwan and Singapore who prioritise developer pedigree. |
3.Zone 2: Araha Beach / Kitatan -- Features & Property Prices
What Makes Araha Beach Different from American Village
While American Village is Chatan's entertainment and commercial heart, the Araha Beach zone -- centred on the 600-metre white-sand Araha Beach and Chatan Park -- offers a distinctly quieter, more residential character. Jogging paths, barbecue areas, and beach access without the commercial bustle attract a different buyer profile: families with children, retirees seeking a peaceful coastal lifestyle, and remote workers who want ocean proximity without the tourist traffic.
For SOFA-status buyers and foreign residents, Araha Beach is an established favourite. The combination of public beach access, parkland, and newer high-quality condominium supply -- Premist Araha Beach The TERRACE, Wise Ocean Araha, Wise Sky Villa Araha -- makes this one of the most liveable oceanside addresses in central Okinawa. It is also attracting growing interest from Taiwan buyers who value the quieter resort feel over the American Village entertainment district.
|
Property Name |
Overview |
Price / Est. Price per Tsubo |
Key Features for Sellers & Investors |
|
Premist Chatan Araha Beach The TERRACE |
2-11-5 Kitatan, Chatan. Daiwa House × One For All. Near Araha Beach. |
New-build price: ¥42.98M-¥54.98M |
The first large-scale, high-quality condominium development in the Araha Beach sub-district -- a landmark for the zone's upgrading. 4-min walk to the Hamby Town bus stop. The jump from new-build (¥42.98M-¥54.98M) to resale (¥64.8M) illustrates the compression of supply and the strength of demand. A defining asset for the Araha Beach market's ongoing appreciation story. |
|
Wise Ocean Araha |
Kitatan 2-chome, Chatan. Near Araha Beach. |
¥52.9M-¥100.9M |
The standout performer in the Araha Beach zone. Price appreciation of +51.4% over three years -- outpacing the Chatan-cho average by +16.1 percentage points (Kuramore data). 2LDK-3LDK units with ocean views. High appeal for lifestyle buyers and yield-seeking investors from Hong Kong and Singapore who can point to concrete appreciation data when making a purchase case. Owners considering a sale have a compelling market-timing story to tell. |
|
Wise Sky Villa Araha |
Sep. 2014 · 14 floors · 54 units. Yell Create / Tanaka-gumi. Kitatan 2-chome, Chatan. |
¥30.46M-¥46.85M |
Mid-scale (54 units), 14-floor building in the Araha Beach zone. 1LDK-3LDK from 62-90㎡. Three-year price appreciation of +29% -- above Chatan's average of +23.5%. 158 recorded transactions demonstrate strong historical liquidity. Named for its elevated "sky villa" views -- a genuine selling point for upper-floor units. Popular with SOFA families and Taiwanese buyers seeking a quieter coastal alternative to the American Village district. |
Chatan-cho overall condo market benchmark: ¥51.63M-¥63.1M (est. ¥740K-¥910K per ㎡). Individual unit valuations vary significantly by floor, orientation, ocean-view status, size, and condition.
4.Zone 3: Ginowan City -- Oyama, Ujitomare & Ojaana
Why Ginowan Is Now a Resort City
Positioned between Chatan and Naha, Ginowan City is uniquely placed to combine resort lifestyle with practical urban convenience. SanA Ginowan Convention City, the Okinawa Convention Center, Ginowan Tropical Beach, Ginowan Port Marina, and AEON Mall (Kitanakagusuku) are all within easy reach. Local industry professionals now describe Ginowan alongside Chatan as a resort area attracting buyers from across Japan -- a significant reframing of what was previously perceived as a commuter suburb.
For international investors, the potential redevelopment of Marine Corps Air Station Futenma is the headline upside factor. When the base land is eventually returned and redeveloped -- a process that is advancing, albeit slowly -- it is expected to create a new commercial and residential hub within Ginowan, directly benefiting property values across the city. Buyers with a 5-10 year horizon are factoring this into acquisition decisions.
|
Property Name |
Overview |
Price / Est. Price per Tsubo |
Key Features for Sellers & Investors |
|
Lions Ginowan Marine City |
2005 · Daikyo. Ujitomare, Ginowan. Near SanA Ginowan Convention City. |
¥28M-¥49.8M |
Ginowan's most consistently traded condo building -- high liquidity relative to the local market. SanA Convention City is practically at the front door. Strong owner-occupier and investment demand. Current listings at ¥37.8M-¥39.8M represent accessible entry points for buyers from Hong Kong and Taiwan looking for Okinawa yield exposure below the ¥50M threshold. |
|
Lions Ginowan Grand Terrace |
2021 · Daikyo (Lions brand). Ujitomare, Ginowan. 12-min walk to Ginowan Port Marina. |
¥45M-¥70M |
One of Ginowan's newest Lions buildings (built 2021) -- stable asset value with a full manufacturer's structural warranty still in place. Triangulates three distinct demand zones: the Urasoe West Coast, the Convention Resort district, and the Chatan Mihama leisure area. All ground-level parking, CCTV security. 5-min drive to Ginowan Tropical Beach and Okinawa Convention Center. Attractive to Singapore and HK buyers seeking newer stock in a rising market. |
|
Lions Ginowan Saint Fields |
Feb. 2009 · 9 floors · 86 units. Daikyo / Kokuba-gumi. Oyama 7-chome, Ginowan. |
¥26.57M-¥49.89M |
Mid-scale (86 units) building in the Oyama district. 3LDK-4LDK layouts from 68-118㎡ -- unusually spacious, making it popular with families. Stable owner-occupier turnover creates a steady flow of motivated sellers. Significant unrealised gains for owners who purchased pre-2020, as the area's land price appreciation filters through to unit values. |
|
Premist Ginowan Grand Label |
Nov. 2008 · 12 floors · 33 units. Daikyo (Premist brand). Isa 2-chome, Ginowan. |
¥33.95M-¥62.2M |
Ginowan's Premist flagship -- only 33 units, creating genuine scarcity. Ocean view. Pet-friendly. The combination of the Premist brand (Daikyo / Daiwa House pedigree), ocean views, and small building size (high rarity) makes this a strong proposition for Singapore and HK buyers who understand brand-driven premium pricing in residential property. |
|
Premist Ginowan Ojaana |
c. 2019 · Daikyo. Ojaana, Ginowan. |
¥41.8M-¥54.9M |
Ginowan's highest-specification Premist building: concierge, guest room, and community lounge. The facility package rivals Naha's premium condo offerings. Multiple current transactions confirm active market. Well positioned for buyers from Taiwan and Singapore who expect hotel-standard amenities in premium residential buildings. |
|
Presance Roger Oyama RÊVE |
Oyama, Ginowan. Presance Corporation. |
¥35M-¥55M |
Presance Roger brand -- widely recognised among Japanese investors for reliable quality and strong secondary-market liquidity. Oyama district offers convenient access to both Chatan and Naha. Bus stop nearby. The Presance Roger name consistently attracts interest from domestic and international investors familiar with the brand's Kansai-origin market presence. |
|
Presance Roger Ginowan Oyama VOLL |
Oyama, Ginowan. Presance Corporation (VOLL premium line). |
¥38M-¥58M |
"VOLL" designates Presance's premium tier -- upgraded interior specification and enhanced common facilities compared with the standard RÊVE line. In a rising market where Ginowan's appeal is being re-rated by investors, this product's combination of brand credibility and specification quality is attracting growing attention from Hong Kong and Singapore buyers seeking differentiated Okinawa exposure. |
Ginowan City overall condo market benchmark: ¥30M-¥60M (est. ¥380K-¥756K per ㎡). Significant variation based on unit-specific factors including views, floor, orientation, and condition.
5.How to Maximise Your Sale Price -- 4 Strategies
① Use the Rihga Royal Opening as a Market Moment
The April 2026 opening of Rihga Royal Resort Okinawa Chatan put American Village on the international hospitality map in a new way. A nationally recognised luxury hotel brand choosing this precise location as its first-ever condo product is a powerful signal to buyers everywhere -- the area has arrived. For sellers in Alteure Mihama, Lions Mihama Marine City, and the surrounding buildings, the timing to market alongside this narrative is ideal. VILLA IMG can frame your listing within the context of the area's upgraded profile.
② American Village and Araha Beach Attract Different Buyers -- Target Them Separately
American Village draws investment buyers, SOFA tenants, and lifestyle migrants who want energy, retail, and nightlife nearby. Araha Beach draws families, retirees, remote workers, and buyers from Taiwan and Southeast Asia who want quiet beach access and parkland. VILLA IMG tailors marketing language, channels, and pricing strategy to the specific buyer profile for each sub-district -- not a one-size approach that weakens both propositions.
③ Wise Ocean Araha's +51.4% in 3 Years Is Your Story to Tell
If you own a unit in Wise Ocean Araha or a comparable Araha-zone property, you have access to one of the most compelling appreciation data points in all of Okinawa: +51.4% price growth in three years. VILLA IMG builds this into your marketing materials -- because for yield-seeking buyers from Hong Kong and Singapore, a documented capital appreciation track record is the single most persuasive data point in a purchase decision.
④ Futenma Redevelopment Is the Long-Term Argument for Ginowan
For Ginowan sellers, the Futenma base return story should be part of every buyer conversation. The eventual return and mixed-use redevelopment of the MCAS Futenma site within Ginowan City is a long-term catalyst with the potential to create a new commercial and residential hub in the heart of the city. VILLA IMG's international network means we can communicate this upside narrative directly to investors in Hong Kong, Singapore, and Taiwan for whom this kind of government-backed regeneration story is a familiar and compelling investment thesis.
6.Four Reasons Now Is a Strong Time to Sell
7.Request Your Free Valuation
If you own a condominium in Alteure Mihama, Rihga Royal Resort Okinawa Chatan, Premist Araha Beach The TERRACE, Wise Ocean Araha, Wise Sky Villa Araha, Lions Ginowan Grand Terrace, Premist Ginowan Grand Label, Presance Roger RÊVE, or any of the other buildings covered in this guide -- VILLA IMG can provide a current-market valuation and a tailored selling strategy at no cost to you.
Our online valuation request takes under 60 seconds. No obligation. No charge at any stage before completion. Sellers in Hong Kong, Singapore, Taiwan, and the United States are welcome -- we will coordinate everything remotely.
▶ Request Free Valuation (60-second form) / ▶ Call: 098-869-3575 (JST 10:00-17:00) / ▶ WhatsApp / LINE / ▶ Contact Form (English available)
VILLA IMG Foreign Buyer Desk: English · 繁體中文 · 简体中文 · 日本語
All price data is indicative as of June 2026. Actual sale prices depend on individual unit conditions, floor, orientation, and market timing. This article does not constitute financial or legal advice. Currency conversions are approximate reference figures only. Always consult qualified professionals before making property decisions.
Updated: 2026.6. 5
Naha City's condominium market continues its upward trajectory in 2026. Premium properties in the Omoromachi, Makishi, and Shin-Toshin (New Town) districts have recorded a remarkable 75% rise in price per tsubo over the past decade -- from ¥1.57M to ¥2.75M per tsubo. Whether you are a SOFA-status resident, an investor from Hong Kong, Singapore, or Taiwan, or simply a foreign resident exploring your options, understanding current market values is the essential first step.
VILLA IMG -- Okinawa's leading luxury real estate specialist -- has compiled the latest resale price benchmarks for 23 prominent condominiums in Naha's most sought-after districts, drawing on data from major Japanese property portals. Our valuation service, professional photography, and marketing are all provided at no cost to sellers.
Important note for international readers: All prices in this article are quoted in Japanese Yen (JPY). Currency conversion guidance is available on request. VILLA IMG's Foreign Buyer Desk provides full English, Chinese (Traditional and Simplified), and Japanese support.
Contents
1.Naha Condo Market -- 2026 Overview
The official land price (Koji Chika) for the Omoromachi district stands at ¥465,000/㎡ (approx. ¥1.54M per tsubo, +4.69% year-on-year) -- one of the highest growth rates in Japan. While the city-wide average condo resale price is approximately ¥33.8M (SUUMO data), premium condominiums in the Omoromachi and Makishi corridor average ¥61.13M -- nearly double the city average (Mansion Market data).
Over the past decade, the price per tsubo for Naha's luxury condominiums has risen approximately 75% (¥1.57M in 2014 → ¥2.75M in 2024), with a further +13% in the most recent five years alone. AI-powered market analysis tools currently rate Freebell Ameku Shin-Toshin No. 2, Presance Roger Kokusai-dori RÊVE Tower, and Premist Makishi Tower Kokusai-dori as in their optimal selling window.
Who is buying Naha condominiums in 2026?
Approximately 70% of VILLA IMG's buyers are based outside Okinawa Prefecture, including a growing segment of international clients -- a distribution that gives our sellers access to demand that local-only agencies simply cannot reach.
2.Price Guide: 23 Key Properties in Omoromachi, Makishi & Shin-Toshin (2026)
All figures are derived from data published on major Japanese property platforms (e-uchina, GoHome, Mansion Navi, Mansion Market, Mansion Review) and represent indicative market benchmarks as of June 2026. Actual valuations vary based on floor, orientation, unit size, and renovation status. 1 tsubo ≈ 3.31㎡. For reference, ¥10,000,000 ≈ USD 67,000 / HKD 524,000 / SGD 90,000 / TWD 2,200,000 at approximate mid-2026 exchange rates.
Omoromachi District
|
Property Name |
Built / Scale |
Indicative Resale Price Range |
Key Features |
|
RYU:X TOWER |
2013 · 30 floors · 338 units |
¥37.59M - ¥117.62M |
Naha's most recognisable tower address. Short walk to Omoromachi monorail station. Recorded transactions range ¥26.8M - ¥122M. Price/tsubo at ¥3.44M -- more than double the Naha city average. Ocean-view upper floors command the highest premiums. |
|
RYU:X TOWER The WEST |
2013 · 30 floors · 338 units (West Wing) |
¥71.1M+ |
West wing of the RYU:X series. Upper-floor ocean-view units reach ¥130M+. 8-min walk to Omoromachi station. Strong demand from international and mainland Japanese buyers. |
|
RYU:X TOWER The EAST |
2013 · 25 floors (East Wing) |
¥44.8M - ¥80.72M |
Consistent upward price trend. 2LDK units from ¥44.8M (GoHome listing). 6-min walk to Omoromachi station. Popular with SOFA buyers and domestic investors for its brand recognition. |
|
D'Grafort Okinawa Tower |
2007 · 26 floors · 141 units |
¥49.8M - ¥198M |
Developed by Daiwa House / Obayashi. Holds Naha's recorded price record: ¥198M for a 159㎡ unit. Concierge-equipped hilltop tower. 14-min walk to Omoromachi station. Popular with HNW buyers from Taiwan and Singapore for its landmark status. |
|
D'Claudia Ameku Park View |
2006 · Daiwa House |
¥39.8M - ¥83.8M |
Ranked #5 in Naha's luxury condo quality index. Among the strongest price appreciation records in Omoromachi. Preferred by buyers seeking established quality in a central location. |
|
Wise Central Park Omoromachi |
2020 · 4-min walk to SanA Naha Main Place |
¥40M - ¥65M |
Relatively new (built 2020). Pet-friendly. 7-min walk to Omoromachi station. Adjacent to Shin-Toshin Park. Well suited to SOFA buyers, remote workers, and second-home purchasers seeking a move-in-ready central address. |
|
Freebell Ameku Shin-Toshin No. 2 |
Aug. 2005 · 8 floors · 37 units |
¥39.8M - ¥83.8M |
Ranked #1 in Naha's luxury condo quality index (score: 63). Elevated Shin-Toshin location. Currently rated "ideal selling window" by market analysis tools. 8-min walk to Omoromachi station. |
|
Presance Roger Omoromachi RÊVE |
2024 · 14 floors |
¥50M - ¥90M (new / near-new) |
Elevated Shin-Toshin hilltop location. 3 residences per floor, all corner units with 3-sided balconies. South-east facing. Completed 2024 -- one of the newest addresses in the area. Adjacent to Shin-Toshin Park. |
|
The LEBEN Naha Shin-Toshin Premist |
Completed 2025-2026 · Omoromachi 4-chome |
¥70M - ¥150M (est.) |
Joint development: Takara Leben × Daiwa House (Premist brand). 2-min walk to Shin-Toshin Park and SanA Naha Main Place. 8-min walk to Omoromachi station. One of Naha's newest flagship addresses. |
|
D'Claudia Shin-Toshin View Wave |
2003 · 12 floors · 82 units |
¥43.04M - ¥72.34M |
Daiwa House. Omoromachi location. Recorded transactions ¥32.8M - ¥64.8M. Predominantly 2LDK layouts. Strong day-to-day convenience for owner-occupiers and long-term rentals. |
New-Build Properties -- Currently on Sale (2025-2026)
Two landmark new-build projects are currently selling in the Shin-Toshin area. For international buyers, purchasing new-build in Japan offers advantages including full structural warranty, modern earthquake-resistant construction, and a clear title history from day one. VILLA IMG can advise on purchase procedures for non-residents and SOFA-status buyers.
|
Property Name |
Overview / Developer |
Price / Price per Tsubo |
Key Features |
|
The LEBEN Naha Shin-Toshin Koen Premist |
4-11-6 Omoromachi, Naha. 17 floors. 2LDK-3LDK, 57.58㎡-138.97㎡. Developer: Takara Leben × Daiwa House (Premist brand). 9-min walk to Omoromachi station. |
¥58.5M - ¥280M |
Takara Leben's first Okinawa project and highest-tier brand "THE LEBEN", jointly developed with Daiwa House. Park-front at 17 floors -- the tallest building on the Shin-Toshin Park frontage. Elevated at approx. 27m; ocean views toward the East China Sea and Kerama Islands from Floor 8+. Facilities include jacuzzi-equipped guest room / party room. 83.9% of units already reserved or contracted since launch -- first-come-first-served applications still open. The site occupies land ranked 1st, 2nd, and 5th in Naha City's residential land price survey (2024). |
|
The Lions Naha Shin-Toshin |
1-3-14 Nekaru, Naha. 3LDK, 73.07㎡-101.28㎡. Total: 22 units. Developer: Daikyo (The Lions brand). Contractor: Oshiro-gumi. Manager: Daikyo Astage. 8-min walk to Furujima station, 11-min to Omoromachi. Move-in: Dec. 2026. |
Price TBA (pre-sales announcement, Feb. 2026) |
Daikyo's (Lions brand) flagship Shin-Toshin address. All corner units -- only 2 residences per floor, maximising privacy. Elevated at approx. 26m; upper floors overlook Shin-Toshin Park toward the East China Sea. Spacious 3LDK layouts from 73㎡. Move-in December 2026. Contact VILLA IMG or the developer directly for current pricing and availability. |
Makishi / Kokusai-dori (International Street) District
|
Property Name |
Built / Scale |
Indicative Resale Price Range |
Key Features |
|
Presance Roger Kokusai-dori RÊVE Tower |
Nov. 2019 · 19 floors · 72 units |
¥51.5M - ¥69.8M |
Ranked #2 in Naha's luxury condo quality index (score: 61). 2-min walk to Makishi monorail station. Future value rating 8 points above market average. Currently rated "optimal selling window." VILLA IMG transaction record: ¥61.8M. Strong appeal for yield-seeking investors from HK and Singapore. |
|
Premist Makishi Tower Kokusai-dori |
Nov. 2010 · 25 floors · 161 units |
¥33.8M - ¥148M (transaction record) |
Ranked #3 in Naha's luxury condo quality index (score: 58). 2-min walk to Makishi station. 294 recorded transactions -- one of Naha's most actively traded buildings. Currently rated "optimal selling window." Upper floors with Kokusai-dori views are especially sought-after. |
|
Premist Naha Shin-Toshin The Park Front |
2025 (new, unoccupied) · 5 floors · low-rise |
¥81.8M+ |
A rare low-rise premium residence in Shin-Toshin -- just 5 floors, new and unoccupied. Surrounding area has appreciated +13.41% over 3 years. The combination of new condition, low-rise exclusivity, and Shin-Toshin location is extremely rare in the Naha market. |
|
Presance Roger Nakaima RÊVE |
2019-2022 |
¥39.8M - ¥55M |
Nakaima, Naha. Excellent natural ventilation, light, and views. Monorail corridor area. VILLA IMG has current listings. |
|
Mio Castello Tomari |
2006 · 10 floors · 87 units |
¥35.7M - ¥48.55M |
Ueya, Naha. Transaction record ¥28.7M - ¥39.5M. VILLA IMG transaction: Floor 8, 3LDK, ocean-view corner unit, ¥44.9M. Corner ocean-view units attract particularly strong interest from SOFA buyers and Taiwan investors. |
|
Presance Roger Kokusai-dori RÊVE (Additional Wing) |
Makishi / Asato area · c. 2020 |
¥50M - ¥75M |
Monorail corridor, adjacent to Kokusai-dori. Combines practical convenience with investment appeal. Strong rental demand at ¥17M-¥25M/month makes it popular with yield-focused buyers from Hong Kong and Singapore. |
Shin-Toshin / Tomari / Ameku District
|
Property Name |
Built / Scale |
Indicative Resale Price Range |
Key Features |
|
Brands Naha Shin-Toshin |
2012-2015 · Tokyu Land Corp. |
¥50M - ¥90M |
Tokyu Land's Brands series -- synonymous with high build quality and management standards. Naha Shin-Toshin address. Well regarded by buyers from Taiwan and Singapore for its developer brand recognition. |
|
Comfort Naha Matsukawa Sui |
2026 (new) · 14 floors · 74 units |
¥60M - ¥120M (est.) |
Completed 2026. All south-facing units, 70.89㎡ - 138.64㎡. Elevated location adjacent to Shuri Castle -- a UNESCO World Heritage site. 7-min walk to Ishimine monorail station. Strong cultural and aesthetic appeal for buyers from the greater China region. |
|
Tomari Prestige Residence -- 5LDK Grand Home |
RC construction · Off-market exclusive |
¥150M |
Located in Tomari's established prestige residential enclave. Generous 91.48-tsubo site. Dual-household configuration. Off-market -- available through VILLA IMG only. Ideal for UHNW buyers from Hong Kong, Singapore, and Taiwan seeking a flagship Naha residence. |
|
Mio Castello Tomari -- Upper Floor Ocean View |
2006 · 10 floors |
¥40M - ¥55M |
Elevated Ueya location overlooking the sea. VILLA IMG record: Floor 8, 3LDK, corner ocean-view unit, ¥44.9M. Ocean views from Tomari's elevated position are a particular draw for buyers seeking a Naha base with resort feel. |
|
Presance Roger Omoromachi RÊVE (Ameku) |
2023-2024 · 14 floors |
¥60M - ¥100M |
Elevated Shin-Toshin hilltop. South-east corner units with 3-sided balconies. 8-min walk to Omoromachi, 11-min to Furujima station. Among the highest-priced units in the Ameku / Omoromachi corridor. |
|
Premist Naha Shin-Toshin (Premist Series) |
2019-2022 |
¥55M - ¥85M |
Multiple buildings in Shin-Toshin under the Daikyo Premist brand. Walking distance to Omoromachi monorail. VILLA IMG has extensive transaction history across this series -- an established and liquid product in Naha's premium market. |
|
The Naha Terrace Club Residences |
Jan. 2020 · 14 floors · 40 units total (18 sold freehold) · The Terrace Hotels × Kokuba-gumi |
¥100M - ¥438M (original sale price) |
Okinawa's most exclusive serviced residence. Unit sizes from 105㎡ to 284㎡ -- among the largest in the prefecture. Permanent concierge and full hotel-standard services. Located at 2-6 Omoromachi -- the most prestigious address in Naha. The highest price-per-tsubo tier in Naha City. VILLA IMG's primary point of contact for UHNW buyers from Hong Kong, Singapore, and Taiwan looking for an ultra-premium Naha address. |
All price data sourced from e-uchina, GoHome, Mansion Navi, Mansion Market, and Mansion Review (2025-2026 published data). Indicative only. Actual valuations depend on unit-specific factors including floor, orientation, area, and condition. For a precise current-market valuation, please request a free assessment from VILLA IMG.
3.Area Profiles -- What Makes Each District Different
Omoromachi -- Naha's Blue-Chip Address
Omoromachi consistently records Naha's highest land prices and transacts at the widest premium over the city average. The 2026 official land price stands at ¥1.54M per tsubo (+4.69% year-on-year). RYU:X TOWER and D'Grafort Okinawa Tower anchor the district's premium identity, with concierge-equipped, ocean-view, high-floor units trading between ¥50M and ¥200M+. For international buyers -- particularly from Taiwan, Hong Kong, and Singapore -- Omoromachi is the equivalent of a Central or Orchard Road address: it is where the most internationally mobile buyers gravitate.
Makishi / Kokusai-dori -- Liquidity and Yield
Multiple properties in this district sit within a 2-minute walk of Makishi monorail station, giving them among the highest liquidity (ease of resale) in Naha. Presance Roger Kokusai-dori RÊVE Tower and Premist Makishi Tower command strong rental demand at ¥174,000-¥250,000 per month -- making them natural targets for investors from Hong Kong and Singapore seeking JPY-denominated yield in a transparent, rule-of-law market.
Tomari / Ameku / Shin-Toshin -- Prestige and Space
Tomari's established residential enclave and the Ameku hillside are where Naha's wealthiest long-term residents choose to live. Freebell Ameku Shin-Toshin No. 2 holds the #1 position in Naha's luxury condo quality ranking (score 63), with spacious 75-114㎡ units trading at ¥39.8M-¥83.8M. The Naha Terrace Club Residences -- with units up to 284㎡ and full hotel services -- represents the absolute top of the Naha market, at price-per-tsubo levels of ¥3.3M-¥4.5M.
A note for SOFA-status buyers and residents
For U.S. military and SOFA-status personnel, purchasing property in Naha while on a Okinawa posting is a well-established practice. VILLA IMG can advise on SOFA-specific considerations including financing options, power-of-attorney arrangements for non-Japanese nationals, and resale planning for when your posting ends. Our English-speaking agents can guide you through every step of the Japanese purchase process.
4.Three Reasons Now May Be the Right Time to Sell
5.Why Sell Through VILLA IMG -- 5 Advantages
Request Your Free Valuation
Whether you own a unit in RYU:X TOWER, D'Grafort, The Naha Terrace Club Residences, The LEBEN, The Lions, Presance Roger, Premist, Freebell, or Wise Central Park -- VILLA IMG can provide a current-market valuation and tailored selling strategy for your Naha condominium.
Our online valuation request takes under 60 seconds. There is no obligation to sell, and no cost at any stage before completion.
▶ Request Free Valuation (60-second form) / ▶ Call Us: 098-869-3575 (10:00-17:00 JST) / ▶ WhatsApp / LINE Enquiry / ▶ Contact Form (English available)
VILLA IMG Foreign Buyer Desk: English · 繁體中文 · 简体中文 · 日本語 support available.
All price data is indicative as of June 2026. Actual sale prices depend on individual unit conditions. This article does not constitute financial or legal advice. Always consult a qualified professional before making property decisions. Currency conversions shown are approximate and for reference only.
Updated: 2026.6. 3
Before you can find the right villa in Okinawa, you need an accurate map of what things actually cost. The Okinawa resort-property market has moved fast -- some coastal zones have risen 30-40% in under two years -- and arriving at negotiations without current data puts you at a serious disadvantage. Buy too high in the wrong area and you lose capital. Miss the right property while waiting for prices to drop and it sells to someone else.
In this guide, VILLA IMG -- Okinawa's leading specialist in luxury resort real estate -- draws on official 2025-2026 land price data and live transaction records to give you a complete, area-by-area and property-type breakdown of what the market looks like today. Use it as your pricing compass.
Table of Contents
1.2026 Market Overview -- Is the Price Rise Over?
3.Price Ranges by Property Type
4.Four Areas to Watch -- What the Land Price Data Shows
5.Budget Quick-Reference -- What Can You Buy?
6.Five Factors That Drive Price
7.Price Outlook and Timing Your Purchase
8.VILLA IMG Listings and Next Steps
1.2026 Market Overview -- Is the Price Rise Over?
Okinawa's land prices continue to rise in the 2026 official land price survey (Koji Chika). In 2025, Okinawa Prefecture recorded the highest residential land price growth rate of any prefecture in Japan -- driven by three converging demand forces: inbound tourism recovery, remote-work migration, and sustained investment flows from domestic and international capital.
From a villa and second-home perspective, the post-pandemic normalisation of a "Tokyo primary residence + Okinawa villa" dual-base lifestyle has become a genuine market driver. High-net-worth buyers and business owners from Tokyo, Osaka, and Nagoya are purchasing in increasing numbers, and since 2025, demand from wealthy buyers in Taiwan, Hong Kong, and Singapore has visibly accelerated.
Three Forces Driving the 2026 Market
・Inbound tourism: International visitor numbers to Japan hit a record in 2025. Okinawa has seen sharp growth in foreign arrivals, boosting demand for premium short-stay properties that can operate as licensed vacation rentals.
・Remote-work migration: With hybrid work now entrenched, "three days a week from my Okinawa villa" has become a realistic and increasingly common lifestyle choice for Japan's professional class.
・Crypto tax reform capital: Ahead of Japan's planned 2028 introduction of a flat 20% capital gains rate on crypto assets, holders with large unrealised gains are positioning real estate as a natural destination for capital that is about to become significantly cheaper to access.
That said, the market is polarising. Prime resort zones -- Onna-son, Miyakojima, Ishigaki -- continue to hold or appreciate. More remote inland or depopulating areas are seeing declining liquidity and, in some cases, softening prices. The era of "everything in Okinawa goes up" is over. Location selection is now the decisive factor.
2.Price Ranges by Area
The same yen buys very different things depending on where in Okinawa you look. The table below summarises current market pricing across the major resort and residential areas, supported by official land price data.
|
Area |
Villa / Property Price Range |
Land Price (per tsubo) |
Land Price Growth |
Demand Profile |
|
Onna-son |
¥30M - ¥300M+ |
¥160K - ¥700K/tsubo |
+9.88% (2025 base) |
Flagship resort zone; adjacent to Ritz-Carlton, ANA Intercontinental; oceanfront extremely scarce; dual-base living; rental investment |
|
Kouri Island / Nakijin Village |
¥50M - ¥150M |
¥100K - ¥400K/tsubo |
+15.55% (Motobu-cho, 2026 -- Okinawa #1) |
"Okinawa's Maldives"; premium short-stay investment; pool and jacuzzi villas dominate |
|
Nago City |
¥30M - ¥150M |
¥80K - ¥250K/tsubo |
+8.91% (2025 base) |
Junglia theme-park effect; gateway to Onna-son; relative value proposition |
|
Miyakojima |
¥30M - ¥200M |
¥100K - ¥320K/tsubo |
+16.26% (2025 Koji Chika -- national #5) |
Luxury hotel influx since 2019; strong inbound; short-stay investment; "Japan's Caribbean" |
|
Ishigaki Island |
¥25M - ¥150M |
Urban: ¥230K-¥690K/tsubo; Suburban: from ¥48K/tsubo |
+17.42% (2025 Koji Chika -- national #4) |
Yaeyama tourism hub; international flights; retiree migration; diving / surfing lifestyle |
|
Itoman / Nanjo |
¥20M - ¥80M |
¥80K - ¥200K/tsubo |
+3-6% approx. |
Southern Okinawa; proximity to Naha; relatively accessible price points |
|
Yomitan / Chatan |
¥30M - ¥120M |
¥120K - ¥400K/tsubo |
+9.39% (Chatan-cho, 2025 base) |
American Village; surfing; convenient amenities; strong domestic short-stay market |
|
Northern Okinawa (Kunigami / Ogimi) |
¥5M - ¥30M |
¥20K - ¥80K/tsubo |
Flat to slight increase |
Yanbaru Forest; World Natural Heritage; long-stay / retirement; most affordable entry point |
Price ranges are indicative, based on VILLA IMG transaction records and active listings as of June 2026. Individual property prices vary significantly based on condition, licensing status, facilities, and specific location.
3.Price Ranges by Property Type
"Okinawa villa" covers a wide spectrum. The right type for you depends on your primary purpose -- personal enjoyment, rental income, or a combination of both.
|
Property Type |
Price Range (Prime Resort Areas) |
Who It Suits |
|
Oceanfront detached villa |
¥80M - ¥300M+ |
The pinnacle. Maximum scarcity, maximum nightly rates, strongest investment returns. Rarely reaches the open market. Moves fast when it does. |
|
Ocean-view detached villa |
¥50M - ¥150M |
The sweet spot for villa investment. Onna-son and Kouri Island dominate. VILLA IMG's highest-enquiry category. |
|
Ocean-view detached villa |
¥30M - ¥80M |
Sea views without the premium. Excellent for weekend personal use with supplementary income via Minpaku New Act (180-day cap). |
|
Resort condominium / apartment |
¥15M - ¥60M |
Managed buildings reduce maintenance burden for absentee owners. Verify the owners' corporation rules -- short-term rental is frequently prohibited. |
|
Ryokan-licensed small hotel / hostel |
¥50M - ¥200M |
Acquire an existing licensed lodging business. Operational from day one. Requires hospitality management expertise or a reliable operator. |
|
Land (vacant or with teardown) |
¥5M - ¥100M+ (location-dependent) |
Design and build your ideal villa. RC construction in Okinawa: typically ¥800K-¥1.2M per tsubo. Allow 1-2 years for completion. |
|
離島 (Remote island) villa -- Miyakojima / Ishigaki |
¥25M - ¥200M |
Higher new-build costs due to material shipping. Existing structures offer the best value. Factor in flight connectivity before committing to a remote island base. |
4.Four Areas to Watch -- What the Land Price Data Shows
① Onna-son -- Japan's #1 Residential Land Price Growth (2024 Base Year)
Onna-son's residential land recorded the highest growth rate in Japan in the 2024 reference land price survey, with the overall average rising +10.83% year-on-year to approximately ¥50,557/㎡ (¥167,000/tsubo). Coastal plots range from ¥160,000 to ¥700,000 per tsubo, with oceanfront commanding a substantial premium.
Home to the ANA InterContinental Manza Beach Resort, The Ritz-Carlton Okinawa, and Kanuchabay Hotel, the area gives villa buyers access to a world-class resort environment at the economics of outright ownership. The 2026 official land price survey shows growth continuing.
② Miyakojima -- National #5 Land Price Growth (+16.26%)
Miyakojima's 2025 official land price rose +16.26% year-on-year -- 5th in Japan, with the average residential price reaching approximately ¥101,000/tsubo. The island's trajectory since 2019, when international luxury hotel brands began arriving, has been nearly uninterrupted appreciation. The 2026 figure continues at +12.30%, keeping it among Okinawa's top performers.
Beachfront land around Yonaha Maehama and Nagama Beach is virtually non-existent on the open market and is expected to become only more scarce.
③ Ishigaki Island -- Among Japan's Fastest-Rising Housing Markets (+19.39%)
Ishigaki's 2025 residential land price rose +19.39% year-on-year -- among the highest in Japan. The overall official average reached ¥97,480/㎡ (+17.42%), national rank #4. The 2026 figure shows +7.06%, with the average hitting ¥345,000/tsubo as the city continues its urban transformation around the former airport site (now being redeveloped for public facilities).
The price gap between urban (up to ¥690,000/tsubo in Okawa) and suburban (from ¥48,000/tsubo in Ibaruma) remains wide, making location within the island a critical decision.
④ Motobu-cho / Kouri Island Area -- Okinawa's #1 Growth Area in 2026 (+15.55%)
The area encompassing Motobu-cho and Nakijin Village (home to Kouri Island) recorded the highest official land price growth in Okinawa in 2026 at +15.55%. Previously overshadowed by Onna-son and the islands, this area has attracted serious investor attention on the back of growing Kouri Bridge visitor numbers, a cluster of high-end licensed minpaku villas, and new leisure facilities opening in 2024. It remains meaningfully cheaper than Onna-son or Miyakojima -- a window that is narrowing.
5.Budget Quick-Reference -- What Can You Buy?
|
Budget |
Typical Property Available |
Best-Fit Areas |
|
Up to ¥20M |
Older property with land in northern Okinawa, small Miyakojima suburban unit, pre-owned resort apartment (Naha / Chatan) |
Kunigami, Ogimi, Itoman outskirts |
|
¥20M - ¥40M |
Southern or central Okinawa detached home (10-15 min drive to beach), Miyakojima suburban 3LDK, Onna-son inland older property |
Nanjo, Itoman, Nago outskirts, Miyakojima suburban |
|
¥40M - ¥70M |
Ocean-view 3-4LDK detached villa (no pool), smaller Ryokan-licensed property, Kouri Island area villa |
Onna-son, Kouri Island, Miyakojima, Ishigaki |
|
¥70M - ¥120M |
Pool-equipped ocean-view villa (Ryokan Licence held), high-ground oceanfront property in Onna-son or Miyakojima, small licensed hotel |
Onna-son, Kouri Island, Miyakojima, Nago beachside |
|
¥120M - ¥200M |
Oceanfront luxury villa (pool + jacuzzi), 4-6 room licensed lodging property |
Onna-son, Kouri Island, Miyakojima resort zone |
|
¥200M+ |
Direct beach-access super-luxury villa, multi-villa compound, boutique hotel property |
Onna-son Manza / Anzo, Kouri Island, Miyakojima Yonaha Maehama |
6.Five Factors That Drive Price
① Oceanfront vs Ocean View vs Inland
Location within a neighbourhood is the single strongest price driver. In the same area, an oceanfront property -- where the site directly meets the shoreline -- typically commands 1.5× to 3× the price of an ocean-view property a short distance inland. The premium exists because it is both genuinely scarce and directly monetisable: oceanfront properties can charge significantly higher nightly rates.
② Ryokan Business Licence Status
A pre-licensed property typically carries a 10-30% price premium over an equivalent unlicensed one. That premium reflects the time (1-3 months minimum), cost (¥100,000-¥300,000+ in professional fees), and compliance investment required to obtain the licence from scratch -- as well as the lost revenue during that period. For investment buyers, a pre-licensed property at a modest premium is almost always the better economic decision.
③ Private Pool and Jacuzzi
A private pool directly increases nightly rate potential, which feeds into both cash yield and property valuation. New-build pool installation in Okinawa typically costs ¥5-15M, so acquiring a pool-equipped property below that replacement cost is common -- and eliminates the construction timeline and regulatory complexity.
④ Construction Type and Condition
RC (reinforced concrete) construction is standard in Okinawa -- and for good reason. Okinawa experiences 3-5 typhoons annually, and salt-laden sea air accelerates corrosion of non-RC structures. RC properties command higher valuations, maintain value better over time, and carry lower ongoing maintenance risk. For older RC properties (20+ years near the coast), commission a professional home inspection to check for concrete neutralisation and rebar corrosion.
⑤ Land Tenure -- Freehold vs Leasehold
Freehold (ownership) and leasehold (old-law or fixed-term) properties of similar specifications can differ in price by 20-40%. Leasehold properties carry ongoing ground-rent obligations and restrictions on resale and use -- risks that must be fully understood before purchase. Fixed-term leasehold resort condominiums are common in Okinawa, so always confirm tenure type early in due diligence.
7.Price Outlook and Timing Your Purchase
"Should I wait for prices to fall?" is the question VILLA IMG hears most often. Here is an honest assessment.
Where Prices Are Likely to Hold or Rise
Where Caution Is Warranted
From VILLA IMG's daily experience at the sharp end of the market: premium properties do not wait. Pre-licensed oceanfront villas are regularly selling within 2-4 weeks of listing. The practical question is not whether to wait -- it is whether you are financially and operationally ready to move when the right property appears. That means having your budget clear, financing options identified, and a trusted agent relationship in place before you need it.
8.VILLA IMG Listings and Next Steps
VILLA IMG specialises exclusively in Okinawa luxury resort real estate -- from Onna-son and Kouri Island to Miyakojima, Ishigaki, and the southern coast. Our portfolio spans from the mid-¥20Ms to ¥290M+ super-prime, with a particular concentration in the ¥50-150M pool-villa investment tier.
Current Featured Listings (Selection)
・BEACHFRONT OCEAN VIEW LUXURY VILLA Onna Village --- ¥298M
Off-market listings (pocket listings) are available to registered members and direct enquiries. Our Foreign Buyer Desk provides full English-language support -- property search, offer negotiation, legal due diligence introductions, tax structuring, and post-purchase property management coordination.
▶ Browse All Listings / ▶ Speak to an Agent / ▶ Request a Valuation
Sources & References
Official Land Price Data
Market Analysis
Transaction Data
All price information in this article is indicative as of June 2026 and based on available market data. Real estate prices fluctuate and individual property values depend on specific condition, location, and market timing. Always conduct thorough due diligence and consult qualified professionals before purchasing.
Updated: 2026.6. 3
Buying a villa in Okinawa and renting it out as a vacation stay when you're not using it -- it's one of the most appealing real-estate strategies in Japan today. But not every property is legally ready for short-term rental from day one. Purchase the wrong one and you could find yourself unable to obtain a permit, or locked into a tiny operating window that makes meaningful income impossible.
In this guide, VILLA IMG -- Okinawa's leading specialist in luxury resort real estate -- walks you through how to find short-term rental-ready properties, the three licensing routes available in Okinawa, and realistic revenue projections for three property types. Everything you need to know before you buy.
Table of Contents
1.Okinawa's Short-Stay Market -- Why Now Is the Right Time
2.Three Legal Routes for Short-Term Rentals -- Understand the System
3.Okinawa's Operating-Day Restrictions by Zone
3.Step-by-Step: Obtaining a Ryokan Business License (Simplified Lodging)
4.How to Find a Short-Stay-Ready Property -- 6 Checkpoints
5.Revenue Projections -- Three Property Types Compared
6.VILLA IMG's Licensed Properties & Buyer Support
1.Okinawa's Short-Stay Market -- Why Now Is the Right Time
The number of registered short-stay properties in Okinawa under Japan's Minpaku New Act has grown rapidly on the back of inbound tourism recovery -- rising from 1,181 registrations in 2022 to 1,792 in 2026, an increase of roughly 52% over four years. Since 2025, visitor numbers from Taiwan, Hong Kong, and South Korea have climbed sharply, pushing nightly rates higher across the island.
Looking at the broader lodging market, occupancy rates at Okinawa resort hotels reached 63.9% in FY2023, with average daily rates continuing their upward trend. Yet differentiated short-stay offerings -- private pool villas, ocean-front exclusive rentals -- are seeing demand expand even as competition from hotels intensifies.
One further signal of the market's maturity: Okinawa Prefecture is scheduled to introduce a lodging tax from February 2027 (a flat 2%, capped at ¥2,000 per night), underscoring the government's commitment to the sector's long-term stability.
2.Three Legal Routes for Short-Term Rentals -- Understand the System
There are three licensing frameworks available in Okinawa. If maximising revenue is your goal, the Ryokan Business License (Simplified Lodging) is the clear winner.
|
Framework |
Governing Law |
Max Operating Days/Year |
Okinawa Context |
|
① Ryokan Business License (Simplified Lodging) |
Ryokan Business Act |
365 days -- no cap |
No front-desk requirement in Okinawa. The go-to route for serious investors. |
|
② Minpaku New Act (Residential Lodging) |
Residential Lodging Business Act |
180 days max |
Residential zones: ~120 days. Within 100m of schools: ~122 days. Simple notification, but limited upside. |
|
③ Special Zone Minpaku |
National Strategic Special Zone Act |
Min. 2-night stay required |
No designated zones exist in Okinawa -- not applicable. |
① Ryokan Business License -- The Gold Standard for Revenue
A property operating under a Ryokan Business License can take guests 365 days a year, accepting one-night bookings. Okinawa Prefecture does not require a staffed front desk, making standalone villas and pool properties relatively straightforward to license. The process does require a health-centre inspection, fire-safety compliance, and in some cases a building use-change application -- but the revenue ceiling is unrestricted.
② Minpaku New Act -- Suited to Secondary Use
Registration (not a licence) is sufficient, making the process simpler. However, the 180-day national cap applies, and Okinawa's prefectural ordinance restricts residential zones further: operating is permitted only from Friday noon to Monday midnight, plus public holidays -- roughly 120 days per year. Within 100m of a school, operation is limited to school holiday periods (~122 days). Non-resident owners must appoint a licensed residential lodging manager.
③ Special Zone Minpaku -- Not Available in Okinawa
This framework applies only in nationally designated special zones. No such zones currently exist in Okinawa Prefecture.
3.Okinawa's Operating-Day Restrictions by Zone
Under the Minpaku New Act, the maximum number of operating days depends entirely on the zoning of the property. Always confirm this before committing to a purchase.
|
Zone |
Permitted Operating Hours |
Max Days / Year (approx.) |
|
Residential zones (Okinawa Prefecture ordinance) |
Fri noon - Mon midnight, public holidays & Irei no Hi |
~120 days |
|
Within 100m of schools (same ordinance) |
School holiday periods only |
~122 days |
|
All other zones |
Up to the national cap |
180 days |
|
Naha City (separate city ordinance) |
Confirm directly with Naha City |
Confirm with Naha City |
|
Ryokan Business Licence (any zone) |
No restriction |
365 days |
Key insight: Many of Okinawa's prime resort areas -- Onna-son, Kouri Island, Itoman, Nanjo -- fall outside residential zoning or in unzoned land, meaning a Ryokan Business Licence unlocks full 365-day operation. VILLA IMG confirms the zoning status of every listed property and clearly states the maximum operating days upfront.
4.Step-by-Step: Obtaining a Ryokan Business License (Simplified Lodging)
For buyers focused on revenue, securing a Ryokan Business Licence is the priority. Here is the process in Okinawa.
STEP 1 -- Pre-Purchase Due Diligence
STEP 2 -- Facility Preparation
STEP 3 -- Licence Application
Applications are submitted to the public health centre (hokenjo) that has jurisdiction over the property location -- North, Central, South, Miyako, or Yaeyama.
|
Item |
Details |
|
Required documents |
Licence application form, facility layout summary, floor plans with dimensions (all floors), property registration extract, and others |
|
Application fee |
Okinawa Prefecture revenue stamp (amount: confirm at time of application). Licence transfer fee: ¥7,400 |
|
Review period |
Typically 1-3 months. Longer if public facilities are nearby. |
|
On-site inspection |
A public health centre officer will visit the property for a compliance check. |
Recommendation: Engage a licensed administrative scrivener (gyosei shoshi) experienced in ryokan licensing. They handle document preparation, pre-negotiations with the health centre, and fire-station consultations. Typical professional fees: ¥100,000-¥300,000. VILLA IMG can introduce trusted specialists.
5.How to Find a Short-Stay-Ready Property -- 6 Checkpoints
A property that generates strong rental income is not simply the cheapest one available. Here are six non-negotiable checks before you buy.
Checkpoint ① Licence / Registration Status
The most reliable approach is to purchase a property that already holds a Ryokan Business Licence. The licence is transferred to the new owner through a "succession" procedure (meigi henko), meaning you can begin operating immediately after settlement -- saving months compared with a fresh application. The majority of VILLA IMG's investment-grade properties are pre-licensed.
Checkpoint ② Zoning and Building Use
Confirm that the zone is not industrial-exclusive and that the building's registered use is compatible with lodging (or can be changed). Ask your estate agent or the municipal urban planning department directly.
Checkpoint ③ Proximity to Public Facilities
Schools, nurseries, libraries, community halls, and parks within 100m of the site can complicate or delay licence approval, and in some cases result in refusal. Check using a map before proceeding.
Checkpoint ④ Building Structure and Equipment
Verify that fire-safety equipment is in place, that guest room floor areas meet the minimum standard, and that sanitary facilities are adequate. In Okinawa, RC (reinforced concrete) construction and up-to-date maintenance against salt damage and typhoon wear are additional essentials.
Checkpoint ⑤ Condominium Management Rules (if applicable)
For strata-titled properties, the owners' corporation rules may prohibit short-term rental. Standalone villas -- which represent the vast majority of VILLA IMG's luxury portfolio -- are free from this restriction.
Checkpoint ⑥ Location and Tourism Demand
Beach access, ocean views, and proximity to key attractions translate directly into nightly rate potential. Research comparable listings on Airbnb and Booking.com to validate occupancy and pricing in the immediate area before committing.
6.Revenue Projections -- Three Property Types Compared
The figures below illustrate realistic income scenarios by property type. All numbers are indicative only -- actual results vary with location, facilities, management quality, and market conditions.
Assumptions
Type A -- Kouri Island Ocean-View Pool Villa (sleeps 4-6)
Assumed property: detached pool villa, ocean view, 4LDK, Ryokan Licence held. Purchase price: approx. ¥60-80M.
|
Item |
Estimate |
|
Average nightly rate |
¥50,000 - ¥80,000 |
|
Operating days at 60% occupancy |
~219 nights |
|
Gross revenue (¥65,000 × 219) |
~¥14.24M |
|
OTA commission (-15%) |
-¥2.14M |
|
Management fee (-20%) |
-¥2.85M |
|
Fixed costs (property tax, insurance, utilities, reserve) |
-¥2.00M |
|
Net operating income (approx.) |
~¥7.25M / year |
|
Gross yield (on ¥70M purchase price) |
~10.3% |
Type B -- Onna-son Oceanfront Villa (sleeps 6-8)
Assumed property: oceanfront detached villa with pool. Purchase price: approx. ¥100-150M.
|
Item |
Estimate |
|
Average nightly rate |
¥100,000 - ¥200,000 |
|
Operating days at 55% occupancy |
~201 nights |
|
Gross revenue (¥140,000 × 201) |
~¥28.14M |
|
OTA commission (-15%) |
-¥4.22M |
|
Management fee (-20%) |
-¥5.63M |
|
Fixed costs |
-¥3.50M |
|
Net operating income (approx.) |
~¥14.79M / year |
|
Gross yield (on ¥120M purchase price) |
~12.3% |
Type C -- Miyakojima 3LDK Villa (sleeps 4, Minpaku New Act, 180-day cap)
Assumed property: Miyakojima City, 3LDK, short walk to beach. Purchase price: approx. ¥40-50M.
|
Item |
Estimate |
|
Average nightly rate |
¥30,000 - ¥50,000 |
|
Operating nights (180-day cap × 70% occupancy) |
~126 nights |
|
Gross revenue (¥40,000 × 126) |
~¥5.04M |
|
OTA commission (-15%) |
-¥0.76M |
|
Management fee (-20%) |
-¥1.01M |
|
Fixed costs |
-¥1.50M |
|
Net operating income (approx.) |
~¥1.77M / year |
|
Gross yield (on ¥45M purchase price) |
~3.9% |
Conclusion: From a pure return perspective, a pre-licensed oceanfront or pool villa operating 365 days a year dramatically outperforms a Minpaku New Act property capped at 180 days. Even in a high-demand location, the 180-day cap typically limits gross yields to around 4% -- often not enough to justify the purchase price of a premium Okinawa property. VILLA IMG's investment-grade villa portfolio is built exclusively around Ryokan Business Licence-held properties.
7.VILLA IMG's Licensed Properties & Buyer Support
VILLA IMG provides a full suite of support services for buyers focused on rental income:
Featured Properties (Current Selection)
・Ocean Front Villa Kouri Island(2rooms, Ryokan Licence) -- ¥65M
・Onna-son Anzo Oceanfront Luxury Villa (Ryokan Licence, private pool) -- ¥84.9M
・Nago City Saideide Pool Villa, 4LDK (3-min walk to white-sand beach) -- ¥110M
Browse the full portfolio at our property listings page, or contact an agent directly to access off-market opportunities.
▶ View Minpaku-Ready Properties / ▶ Request a Revenue Projection / ▶ Contact Us
Sources & References
Laws and Regulations
Ordinance Restrictions and Market Data
The revenue figures in this article are illustrative estimates only. Actual income will vary based on property, location, management approach, and prevailing market conditions. Please consult a qualified professional before making any investment decision. Tax laws and regulations are subject to change.
