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Researching Okinawa villa and house prices in 2026?

Updated: 2026.6. 3

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Before you can find the right villa in Okinawa, you need an accurate map of what things actually cost. The Okinawa resort-property market has moved fast -- some coastal zones have risen 30-40% in under two years -- and arriving at negotiations without current data puts you at a serious disadvantage. Buy too high in the wrong area and you lose capital. Miss the right property while waiting for prices to drop and it sells to someone else.

In this guide, VILLA IMG -- Okinawa's leading specialist in luxury resort real estate -- draws on official 2025-2026 land price data and live transaction records to give you a complete, area-by-area and property-type breakdown of what the market looks like today. Use it as your pricing compass.

Table of Contents

1.2026 Market Overview -- Is the Price Rise Over?

2.Price Ranges by Area

3.Price Ranges by Property Type

4.Four Areas to Watch -- What the Land Price Data Shows

5.Budget Quick-Reference -- What Can You Buy?

6.Five Factors That Drive Price

7.Price Outlook and Timing Your Purchase

8.VILLA IMG Listings and Next Steps

1.2026 Market Overview -- Is the Price Rise Over?

Okinawa's land prices continue to rise in the 2026 official land price survey (Koji Chika). In 2025, Okinawa Prefecture recorded the highest residential land price growth rate of any prefecture in Japan -- driven by three converging demand forces: inbound tourism recovery, remote-work migration, and sustained investment flows from domestic and international capital.

From a villa and second-home perspective, the post-pandemic normalisation of a "Tokyo primary residence + Okinawa villa" dual-base lifestyle has become a genuine market driver. High-net-worth buyers and business owners from Tokyo, Osaka, and Nagoya are purchasing in increasing numbers, and since 2025, demand from wealthy buyers in Taiwan, Hong Kong, and Singapore has visibly accelerated.

Three Forces Driving the 2026 Market

・Inbound tourism: International visitor numbers to Japan hit a record in 2025. Okinawa has seen sharp growth in foreign arrivals, boosting demand for premium short-stay properties that can operate as licensed vacation rentals.

・Remote-work migration: With hybrid work now entrenched, "three days a week from my Okinawa villa" has become a realistic and increasingly common lifestyle choice for Japan's professional class.

・Crypto tax reform capital: Ahead of Japan's planned 2028 introduction of a flat 20% capital gains rate on crypto assets, holders with large unrealised gains are positioning real estate as a natural destination for capital that is about to become significantly cheaper to access.

That said, the market is polarising. Prime resort zones -- Onna-son, Miyakojima, Ishigaki -- continue to hold or appreciate. More remote inland or depopulating areas are seeing declining liquidity and, in some cases, softening prices. The era of "everything in Okinawa goes up" is over. Location selection is now the decisive factor.

2.Price Ranges by Area

The same yen buys very different things depending on where in Okinawa you look. The table below summarises current market pricing across the major resort and residential areas, supported by official land price data.

Area

Villa / Property Price Range

Land Price (per tsubo)

Land Price Growth

Demand Profile

Onna-son

¥30M - ¥300M+

¥160K - ¥700K/tsubo

+9.88% (2025 base)

Flagship resort zone; adjacent to Ritz-Carlton, ANA Intercontinental; oceanfront extremely scarce; dual-base living; rental investment

Kouri Island / Nakijin Village

¥50M - ¥150M

¥100K - ¥400K/tsubo

+15.55% (Motobu-cho, 2026 -- Okinawa #1)

"Okinawa's Maldives"; premium short-stay investment; pool and jacuzzi villas dominate

Nago City

¥30M - ¥150M

¥80K - ¥250K/tsubo

+8.91% (2025 base)

Junglia theme-park effect; gateway to Onna-son; relative value proposition

Miyakojima

¥30M - ¥200M

¥100K - ¥320K/tsubo

+16.26% (2025 Koji Chika -- national #5)

Luxury hotel influx since 2019; strong inbound; short-stay investment; "Japan's Caribbean"

Ishigaki Island

¥25M - ¥150M

Urban: ¥230K-¥690K/tsubo; Suburban: from ¥48K/tsubo

+17.42% (2025 Koji Chika -- national #4)

Yaeyama tourism hub; international flights; retiree migration; diving / surfing lifestyle

Itoman / Nanjo

¥20M - ¥80M

¥80K - ¥200K/tsubo

+3-6% approx.

Southern Okinawa; proximity to Naha; relatively accessible price points

Yomitan / Chatan

¥30M - ¥120M

¥120K - ¥400K/tsubo

+9.39% (Chatan-cho, 2025 base)

American Village; surfing; convenient amenities; strong domestic short-stay market

Northern Okinawa (Kunigami / Ogimi)

¥5M - ¥30M

¥20K - ¥80K/tsubo

Flat to slight increase

Yanbaru Forest; World Natural Heritage; long-stay / retirement; most affordable entry point

Price ranges are indicative, based on VILLA IMG transaction records and active listings as of June 2026. Individual property prices vary significantly based on condition, licensing status, facilities, and specific location.

3.Price Ranges by Property Type

"Okinawa villa" covers a wide spectrum. The right type for you depends on your primary purpose -- personal enjoyment, rental income, or a combination of both.

Property Type

Price Range (Prime Resort Areas)

Who It Suits

Oceanfront detached villa
(private pool, Ryokan Licence held)

¥80M - ¥300M+

The pinnacle. Maximum scarcity, maximum nightly rates, strongest investment returns. Rarely reaches the open market. Moves fast when it does.

Ocean-view detached villa
(private pool, Ryokan Licence held)

¥50M - ¥150M

The sweet spot for villa investment. Onna-son and Kouri Island dominate. VILLA IMG's highest-enquiry category.

Ocean-view detached villa
(no pool, primarily personal use)

¥30M - ¥80M

Sea views without the premium. Excellent for weekend personal use with supplementary income via Minpaku New Act (180-day cap).

Resort condominium / apartment

¥15M - ¥60M

Managed buildings reduce maintenance burden for absentee owners. Verify the owners' corporation rules -- short-term rental is frequently prohibited.

Ryokan-licensed small hotel / hostel

¥50M - ¥200M

Acquire an existing licensed lodging business. Operational from day one. Requires hospitality management expertise or a reliable operator.

Land (vacant or with teardown)

¥5M - ¥100M+ (location-dependent)

Design and build your ideal villa. RC construction in Okinawa: typically ¥800K-¥1.2M per tsubo. Allow 1-2 years for completion.

離島 (Remote island) villa -- Miyakojima / Ishigaki

¥25M - ¥200M

Higher new-build costs due to material shipping. Existing structures offer the best value. Factor in flight connectivity before committing to a remote island base.


4.Four Areas to Watch -- What the Land Price Data Shows

① Onna-son -- Japan's #1 Residential Land Price Growth (2024 Base Year)

Onna-son's residential land recorded the highest growth rate in Japan in the 2024 reference land price survey, with the overall average rising +10.83% year-on-year to approximately ¥50,557/㎡ (¥167,000/tsubo). Coastal plots range from ¥160,000 to ¥700,000 per tsubo, with oceanfront commanding a substantial premium.

Home to the ANA InterContinental Manza Beach Resort, The Ritz-Carlton Okinawa, and Kanuchabay Hotel, the area gives villa buyers access to a world-class resort environment at the economics of outright ownership. The 2026 official land price survey shows growth continuing.

② Miyakojima -- National #5 Land Price Growth (+16.26%)

Miyakojima's 2025 official land price rose +16.26% year-on-year -- 5th in Japan, with the average residential price reaching approximately ¥101,000/tsubo. The island's trajectory since 2019, when international luxury hotel brands began arriving, has been nearly uninterrupted appreciation. The 2026 figure continues at +12.30%, keeping it among Okinawa's top performers.

Beachfront land around Yonaha Maehama and Nagama Beach is virtually non-existent on the open market and is expected to become only more scarce.

③ Ishigaki Island -- Among Japan's Fastest-Rising Housing Markets (+19.39%)

Ishigaki's 2025 residential land price rose +19.39% year-on-year -- among the highest in Japan. The overall official average reached ¥97,480/㎡ (+17.42%), national rank #4. The 2026 figure shows +7.06%, with the average hitting ¥345,000/tsubo as the city continues its urban transformation around the former airport site (now being redeveloped for public facilities).

The price gap between urban (up to ¥690,000/tsubo in Okawa) and suburban (from ¥48,000/tsubo in Ibaruma) remains wide, making location within the island a critical decision.

④ Motobu-cho / Kouri Island Area -- Okinawa's #1 Growth Area in 2026 (+15.55%)

The area encompassing Motobu-cho and Nakijin Village (home to Kouri Island) recorded the highest official land price growth in Okinawa in 2026 at +15.55%. Previously overshadowed by Onna-son and the islands, this area has attracted serious investor attention on the back of growing Kouri Bridge visitor numbers, a cluster of high-end licensed minpaku villas, and new leisure facilities opening in 2024. It remains meaningfully cheaper than Onna-son or Miyakojima -- a window that is narrowing.


5.Budget Quick-Reference -- What Can You Buy?

Budget

Typical Property Available

Best-Fit Areas

Up to ¥20M

Older property with land in northern Okinawa, small Miyakojima suburban unit, pre-owned resort apartment (Naha / Chatan)

Kunigami, Ogimi, Itoman outskirts

¥20M - ¥40M

Southern or central Okinawa detached home (10-15 min drive to beach), Miyakojima suburban 3LDK, Onna-son inland older property

Nanjo, Itoman, Nago outskirts, Miyakojima suburban

¥40M - ¥70M

Ocean-view 3-4LDK detached villa (no pool), smaller Ryokan-licensed property, Kouri Island area villa

Onna-son, Kouri Island, Miyakojima, Ishigaki

¥70M - ¥120M

Pool-equipped ocean-view villa (Ryokan Licence held), high-ground oceanfront property in Onna-son or Miyakojima, small licensed hotel

Onna-son, Kouri Island, Miyakojima, Nago beachside

¥120M - ¥200M

Oceanfront luxury villa (pool + jacuzzi), 4-6 room licensed lodging property

Onna-son, Kouri Island, Miyakojima resort zone

¥200M+

Direct beach-access super-luxury villa, multi-villa compound, boutique hotel property

Onna-son Manza / Anzo, Kouri Island, Miyakojima Yonaha Maehama


6.Five Factors That Drive Price

① Oceanfront vs Ocean View vs Inland

Location within a neighbourhood is the single strongest price driver. In the same area, an oceanfront property -- where the site directly meets the shoreline -- typically commands 1.5× to 3× the price of an ocean-view property a short distance inland. The premium exists because it is both genuinely scarce and directly monetisable: oceanfront properties can charge significantly higher nightly rates.

② Ryokan Business Licence Status

A pre-licensed property typically carries a 10-30% price premium over an equivalent unlicensed one. That premium reflects the time (1-3 months minimum), cost (¥100,000-¥300,000+ in professional fees), and compliance investment required to obtain the licence from scratch -- as well as the lost revenue during that period. For investment buyers, a pre-licensed property at a modest premium is almost always the better economic decision.

③ Private Pool and Jacuzzi

A private pool directly increases nightly rate potential, which feeds into both cash yield and property valuation. New-build pool installation in Okinawa typically costs ¥5-15M, so acquiring a pool-equipped property below that replacement cost is common -- and eliminates the construction timeline and regulatory complexity.

④ Construction Type and Condition

RC (reinforced concrete) construction is standard in Okinawa -- and for good reason. Okinawa experiences 3-5 typhoons annually, and salt-laden sea air accelerates corrosion of non-RC structures. RC properties command higher valuations, maintain value better over time, and carry lower ongoing maintenance risk. For older RC properties (20+ years near the coast), commission a professional home inspection to check for concrete neutralisation and rebar corrosion.

⑤ Land Tenure -- Freehold vs Leasehold

Freehold (ownership) and leasehold (old-law or fixed-term) properties of similar specifications can differ in price by 20-40%. Leasehold properties carry ongoing ground-rent obligations and restrictions on resale and use -- risks that must be fully understood before purchase. Fixed-term leasehold resort condominiums are common in Okinawa, so always confirm tenure type early in due diligence.


7.Price Outlook and Timing Your Purchase

"Should I wait for prices to fall?" is the question VILLA IMG hears most often. Here is an honest assessment.

Where Prices Are Likely to Hold or Rise

  • ・Oceanfront properties in Onna-son and Kouri Island -- supply is structurally constrained; no new oceanfront land is being created
  • ・Pre-licensed pool villas -- high barrier to entry (cost, time, compliance) keeps supply limited
  • ・Miyakojima and Ishigaki beachside properties -- inbound tourism demand is durable and intensifying

Where Caution Is Warranted

  • ・Inland and rural northern Okinawa -- limited liquidity; resale may be difficult
  • ・High-priced new-build condominiums -- potential oversupply and downward price competition
  • ・Generic, unlicensed properties without distinctive features -- increasingly hard to differentiate in a crowded market

From VILLA IMG's daily experience at the sharp end of the market: premium properties do not wait. Pre-licensed oceanfront villas are regularly selling within 2-4 weeks of listing. The practical question is not whether to wait -- it is whether you are financially and operationally ready to move when the right property appears. That means having your budget clear, financing options identified, and a trusted agent relationship in place before you need it.

8.VILLA IMG Listings and Next Steps

VILLA IMG specialises exclusively in Okinawa luxury resort real estate -- from Onna-son and Kouri Island to Miyakojima, Ishigaki, and the southern coast. Our portfolio spans from the mid-¥20Ms to ¥290M+ super-prime, with a particular concentration in the ¥50-150M pool-villa investment tier.

Current Featured Listings (Selection)

Ocean Front Villa Kouri Island, Nakijin Village|Operating Vacation Rental VILLA Outdoor Jacuzzi|2Bedrooms-- ¥65M

BEACHFRONT OCEAN VIEW LUXURY VILLA Onna Village --- ¥298M

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Off-market listings (pocket listings) are available to registered members and direct enquiries. Our Foreign Buyer Desk provides full English-language support -- property search, offer negotiation, legal due diligence introductions, tax structuring, and post-purchase property management coordination.

▶ Browse All Listings / ▶ Speak to an Agent / ▶ Request a Valuation

Sources & References

Official Land Price Data

Market Analysis

Transaction Data

All price information in this article is indicative as of June 2026 and based on available market data. Real estate prices fluctuate and individual property values depend on specific condition, location, and market timing. Always conduct thorough due diligence and consult qualified professionals before purchasing.

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Okinawa Minpaku / Permit & Revenue 3 Ways to Legally Operate a Vacation Rental in Okinawa (And Which One Actually Makes Money)

Updated: 2026.6. 3

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Buying a villa in Okinawa and renting it out as a vacation stay when you're not using it -- it's one of the most appealing real-estate strategies in Japan today. But not every property is legally ready for short-term rental from day one. Purchase the wrong one and you could find yourself unable to obtain a permit, or locked into a tiny operating window that makes meaningful income impossible.

In this guide, VILLA IMG -- Okinawa's leading specialist in luxury resort real estate -- walks you through how to find short-term rental-ready properties, the three licensing routes available in Okinawa, and realistic revenue projections for three property types. Everything you need to know before you buy.

Table of Contents

1.Okinawa's Short-Stay Market -- Why Now Is the Right Time

2.Three Legal Routes for Short-Term Rentals -- Understand the System

3.Okinawa's Operating-Day Restrictions by Zone

3.Step-by-Step: Obtaining a Ryokan Business License (Simplified Lodging)

4.How to Find a Short-Stay-Ready Property -- 6 Checkpoints

5.Revenue Projections -- Three Property Types Compared

6.VILLA IMG's Licensed Properties & Buyer Support

1.Okinawa's Short-Stay Market -- Why Now Is the Right Time

The number of registered short-stay properties in Okinawa under Japan's Minpaku New Act has grown rapidly on the back of inbound tourism recovery -- rising from 1,181 registrations in 2022 to 1,792 in 2026, an increase of roughly 52% over four years. Since 2025, visitor numbers from Taiwan, Hong Kong, and South Korea have climbed sharply, pushing nightly rates higher across the island.

Looking at the broader lodging market, occupancy rates at Okinawa resort hotels reached 63.9% in FY2023, with average daily rates continuing their upward trend. Yet differentiated short-stay offerings -- private pool villas, ocean-front exclusive rentals -- are seeing demand expand even as competition from hotels intensifies.

One further signal of the market's maturity: Okinawa Prefecture is scheduled to introduce a lodging tax from February 2027 (a flat 2%, capped at ¥2,000 per night), underscoring the government's commitment to the sector's long-term stability.

2.Three Legal Routes for Short-Term Rentals -- Understand the System

There are three licensing frameworks available in Okinawa. If maximising revenue is your goal, the Ryokan Business License (Simplified Lodging) is the clear winner.

Framework

Governing Law

Max Operating Days/Year

Okinawa Context

① Ryokan Business License (Simplified Lodging)

Ryokan Business Act

365 days -- no cap

No front-desk requirement in Okinawa. The go-to route for serious investors.

② Minpaku New Act (Residential Lodging)

Residential Lodging Business Act

180 days max
(further restricted by local ordinance)

Residential zones: ~120 days. Within 100m of schools: ~122 days. Simple notification, but limited upside.

③ Special Zone Minpaku

National Strategic Special Zone Act

Min. 2-night stay required

No designated zones exist in Okinawa -- not applicable.

① Ryokan Business License -- The Gold Standard for Revenue

A property operating under a Ryokan Business License can take guests 365 days a year, accepting one-night bookings. Okinawa Prefecture does not require a staffed front desk, making standalone villas and pool properties relatively straightforward to license. The process does require a health-centre inspection, fire-safety compliance, and in some cases a building use-change application -- but the revenue ceiling is unrestricted.

② Minpaku New Act -- Suited to Secondary Use

Registration (not a licence) is sufficient, making the process simpler. However, the 180-day national cap applies, and Okinawa's prefectural ordinance restricts residential zones further: operating is permitted only from Friday noon to Monday midnight, plus public holidays -- roughly 120 days per year. Within 100m of a school, operation is limited to school holiday periods (~122 days). Non-resident owners must appoint a licensed residential lodging manager.

③ Special Zone Minpaku -- Not Available in Okinawa

This framework applies only in nationally designated special zones. No such zones currently exist in Okinawa Prefecture.

3.Okinawa's Operating-Day Restrictions by Zone

Under the Minpaku New Act, the maximum number of operating days depends entirely on the zoning of the property. Always confirm this before committing to a purchase.

Zone

Permitted Operating Hours

Max Days / Year (approx.)

Residential zones (Okinawa Prefecture ordinance)

Fri noon - Mon midnight, public holidays & Irei no Hi

~120 days

Within 100m of schools (same ordinance)

School holiday periods only

~122 days

All other zones

Up to the national cap

180 days

Naha City (separate city ordinance)

Confirm directly with Naha City

Confirm with Naha City

Ryokan Business Licence (any zone)

No restriction

365 days

Key insight: Many of Okinawa's prime resort areas -- Onna-son, Kouri Island, Itoman, Nanjo -- fall outside residential zoning or in unzoned land, meaning a Ryokan Business Licence unlocks full 365-day operation. VILLA IMG confirms the zoning status of every listed property and clearly states the maximum operating days upfront.

4.Step-by-Step: Obtaining a Ryokan Business License (Simplified Lodging)

For buyers focused on revenue, securing a Ryokan Business Licence is the priority. Here is the process in Okinawa.

STEP 1 -- Pre-Purchase Due Diligence

  • Zoning check: Confirm with the municipal urban planning department that the property's zone permits ryokan business. Industrial-exclusive zones are prohibited.
  • Building use confirmation: If the registered use is "residential," a building-use-change application may be required before operating as a lodging business (typically triggered above 200㎡ total floor area).
  • Proximity to public facilities: Schools, nurseries, libraries, community halls, and public parks within roughly 100m require a formal opinion from the relevant authority, extending the review timeline.

STEP 2 -- Facility Preparation

  • Guest room floor area: At least 3.3㎡ per person (additional standards apply for groups)
  • Ventilation, lighting, and natural light: Must meet Building Standards Act requirements
  • Washing and sanitary facilities: Properly equipped
  • Fire safety equipment: Automatic fire alarms, exit signs, fire extinguishers, etc. Pre-consultation with the local fire station is mandatory.
  • Guest register: Passport copies must be kept for all foreign guests

STEP 3 -- Licence Application

Applications are submitted to the public health centre (hokenjo) that has jurisdiction over the property location -- North, Central, South, Miyako, or Yaeyama.

Item

Details

Required documents

Licence application form, facility layout summary, floor plans with dimensions (all floors), property registration extract, and others

Application fee

Okinawa Prefecture revenue stamp (amount: confirm at time of application). Licence transfer fee: ¥7,400

Review period

Typically 1-3 months. Longer if public facilities are nearby.

On-site inspection

A public health centre officer will visit the property for a compliance check.

Recommendation: Engage a licensed administrative scrivener (gyosei shoshi) experienced in ryokan licensing. They handle document preparation, pre-negotiations with the health centre, and fire-station consultations. Typical professional fees: ¥100,000-¥300,000. VILLA IMG can introduce trusted specialists.

5.How to Find a Short-Stay-Ready Property -- 6 Checkpoints

A property that generates strong rental income is not simply the cheapest one available. Here are six non-negotiable checks before you buy.

Checkpoint ① Licence / Registration Status

The most reliable approach is to purchase a property that already holds a Ryokan Business Licence. The licence is transferred to the new owner through a "succession" procedure (meigi henko), meaning you can begin operating immediately after settlement -- saving months compared with a fresh application. The majority of VILLA IMG's investment-grade properties are pre-licensed.

Checkpoint ② Zoning and Building Use

Confirm that the zone is not industrial-exclusive and that the building's registered use is compatible with lodging (or can be changed). Ask your estate agent or the municipal urban planning department directly.

Checkpoint ③ Proximity to Public Facilities

Schools, nurseries, libraries, community halls, and parks within 100m of the site can complicate or delay licence approval, and in some cases result in refusal. Check using a map before proceeding.

Checkpoint ④ Building Structure and Equipment

Verify that fire-safety equipment is in place, that guest room floor areas meet the minimum standard, and that sanitary facilities are adequate. In Okinawa, RC (reinforced concrete) construction and up-to-date maintenance against salt damage and typhoon wear are additional essentials.

Checkpoint ⑤ Condominium Management Rules (if applicable)

For strata-titled properties, the owners' corporation rules may prohibit short-term rental. Standalone villas -- which represent the vast majority of VILLA IMG's luxury portfolio -- are free from this restriction.

Checkpoint ⑥ Location and Tourism Demand

Beach access, ocean views, and proximity to key attractions translate directly into nightly rate potential. Research comparable listings on Airbnb and Booking.com to validate occupancy and pricing in the immediate area before committing.

6.Revenue Projections -- Three Property Types Compared

The figures below illustrate realistic income scenarios by property type. All numbers are indicative only -- actual results vary with location, facilities, management quality, and market conditions.

Assumptions

  • Ryokan Business Licence (simplified lodging) -- 365-day operation
  • Bookings via OTAs (Airbnb, VRBO, etc.)
  • OTA commission: approx. 15% of revenue
  • Property management fee: approx. 20% of revenue (cleaning, guest liaison)
  • Occupancy rate reflects blended average of peak (Jul-Sep, Golden Week, year-end) and off-peak (Feb-Mar) periods

Type A -- Kouri Island Ocean-View Pool Villa (sleeps 4-6)

Assumed property: detached pool villa, ocean view, 4LDK, Ryokan Licence held. Purchase price: approx. ¥60-80M.

Item

Estimate

Average nightly rate

¥50,000 - ¥80,000

Operating days at 60% occupancy

~219 nights

Gross revenue (¥65,000 × 219)

~¥14.24M

OTA commission (-15%)

-¥2.14M

Management fee (-20%)

-¥2.85M

Fixed costs (property tax, insurance, utilities, reserve)

-¥2.00M

Net operating income (approx.)

~¥7.25M / year

Gross yield (on ¥70M purchase price)

~10.3%

Type B -- Onna-son Oceanfront Villa (sleeps 6-8)

Assumed property: oceanfront detached villa with pool. Purchase price: approx. ¥100-150M.

Item

Estimate

Average nightly rate

¥100,000 - ¥200,000

Operating days at 55% occupancy

~201 nights

Gross revenue (¥140,000 × 201)

~¥28.14M

OTA commission (-15%)

-¥4.22M

Management fee (-20%)

-¥5.63M

Fixed costs

-¥3.50M

Net operating income (approx.)

~¥14.79M / year

Gross yield (on ¥120M purchase price)

~12.3%

Type C -- Miyakojima 3LDK Villa (sleeps 4, Minpaku New Act, 180-day cap)

Assumed property: Miyakojima City, 3LDK, short walk to beach. Purchase price: approx. ¥40-50M.

Item

Estimate

Average nightly rate

¥30,000 - ¥50,000

Operating nights (180-day cap × 70% occupancy)

~126 nights

Gross revenue (¥40,000 × 126)

~¥5.04M

OTA commission (-15%)

-¥0.76M

Management fee (-20%)

-¥1.01M

Fixed costs

-¥1.50M

Net operating income (approx.)

~¥1.77M / year

Gross yield (on ¥45M purchase price)

~3.9%

Conclusion: From a pure return perspective, a pre-licensed oceanfront or pool villa operating 365 days a year dramatically outperforms a Minpaku New Act property capped at 180 days. Even in a high-demand location, the 180-day cap typically limits gross yields to around 4% -- often not enough to justify the purchase price of a premium Okinawa property. VILLA IMG's investment-grade villa portfolio is built exclusively around Ryokan Business Licence-held properties.

7.VILLA IMG's Licensed Properties & Buyer Support

VILLA IMG provides a full suite of support services for buyers focused on rental income:

  • ・Priority access to pre-licensed properties -- "Ready to operate from day one" listings, including off-market pocket listings available to registered members and direct enquiries.
  • ・Zoning and operating-day confirmation -- We verify and clearly disclose the licensing status and maximum operating days for every property we represent.
  • ・Introductions to administrative scriveners and tax accountants -- Specialists in ryokan licensing, lodging business tax returns, and corporate structuring.
  • ・Property management company introductions -- Vetted operators handling Airbnb listing management, cleaning, guest communication, and multi-channel OTA distribution.
  • ・Custom revenue projections -- We build property-specific income models based on location, facilities, and competitive benchmarking.

Featured Properties (Current Selection)

  ・Ocean Front Villa Kouri Island(2rooms, Ryokan Licence) -- ¥65M
  ・Onna-son Anzo Oceanfront Luxury Villa (Ryokan Licence, private pool) -- ¥84.9M
  ・Nago City Saideide Pool Villa, 4LDK (3-min walk to white-sand beach) -- ¥110M

Browse the full portfolio at our property listings page, or contact an agent directly to access off-market opportunities.

▶ View Minpaku-Ready Properties / ▶ Request a Revenue Projection / ▶ Contact Us

Sources & References

Laws and Regulations

Ordinance Restrictions and Market Data

The revenue figures in this article are illustrative estimates only. Actual income will vary based on property, location, management approach, and prevailing market conditions. Please consult a qualified professional before making any investment decision. Tax laws and regulations are subject to change.

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