HOME » Properties » special feature » OFF-MARKET OCEAN-VIEW RESORT HOTEL IN CHATAN, OKINAWA All 7 Guest Rooms with Ocean Views | 70%+ Annual Occupancy | Approx. 80% Inbound Guests | Proven Revenue Growth
Okinawa,Chatan
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PROPERTY DESCRIPTION
Chatan, Okinawa, Japan | 7 Keys | All Rooms Ocean View | Licensed Hotel Operation | Approx. 448 sqm / 4,826 sq ft
PRICE
JPY 500,000,000
Approx. USD 3,270,000
Approx. HKD 25,350,000
Approx. TWD 102,700,000
Foreign currency amounts are approximate and subject to exchange-rate fluctuations.
A rare off-market opportunity to acquire an existing income-producing resort hotel in Chatan, Okinawa, combining freehold real estate, an established accommodation operation, ocean views from all seven guest rooms, strong OTA performance and a proven history of revenue growth.
Located on elevated ground overlooking the Okinawan coastline, the property comprises seven condominium-style guest rooms ranging from 1LDK to 3LDK.
Every guest room offers an ocean view, providing a strong competitive advantage in one of Okinawa's most internationally recognized resort markets.
The hotel has maintained an annual average occupancy rate of over 70%, with peak monthly occupancy reaching approximately 92%. Approximately 80% of existing guests are inbound travelers, demonstrating the property's established appeal to the international tourism market.
With FY2025 revenue of approximately JPY 50.9 million, adjusted EBITDA of approximately JPY 18.9 million, and FY2026 revenue forecast at approximately JPY 60.3 million, the property offers hospitality operators the opportunity to acquire a proven operating asset with further revenue-management potential.
The property is an operating all-ocean-view resort condominium-style hotel located in Chatan, one of Okinawa's most established international tourism and lifestyle destinations.
Completed in February 2018, the property is a five-story reinforced-concrete building with approximately 448.38 sqm / 4,826 sq ft of total floor area.
The hotel comprises only seven guest rooms, creating a boutique accommodation experience while offering comparatively spacious condominium-style layouts.
1LDK × 3 units
2LDK × 3 units
3LDK × 1 unit
All seven guest rooms offer ocean views.
The largest unit accommodates up to 10 guests, allowing the property to capture family and group demand that conventional hotel rooms may be unable to accommodate.
Each guest room is equipped with a system kitchen, washing machine and dryer, making the property particularly well suited to international families, groups and extended stays.
One of the property's strongest differentiating features is that every guest room offers an ocean view.
Combined with the property's elevated Chatan location and sunset views, this creates an attractive positioning for international leisure travelers and the premium family and group accommodation market.
The hotel has demonstrated established accommodation demand, with annual average occupancy exceeding 70% and peak periods reaching approximately 92%.
Approximately 80% of existing guests are inbound travelers, providing an established customer base in Okinawa's important international tourism segment.
Guest rooms range from approximately 41 sqm to 104 sqm, allowing operators to target families, groups and extended-stay guests rather than competing exclusively with conventional hotel rooms.
All rooms feature kitchens and private laundry facilities, supporting longer stays and international family demand.
The property is currently operated as a licensed accommodation facility under Japan's Hotel Business Act.
The hotel has established an excellent reputation across major international and Japanese booking platforms.
| OTA | Guest Rating |
|---|---|
| Booking.com | 9.3 / 10 |
| Expedia | 9.4 / 10 |
| Agoda | 9.0 / 10 |
| Rakuten Travel | 4.76 / 5.0 |
| Jalan | 5.0 / 5.0 |
| Ikyu.com | 4.48 / 5.0 |
Seller-provided materials indicate particularly strong guest evaluations for cleanliness, location and in-room facilities.
For a new operator, this established market reputation represents an important advantage compared with launching a newly developed hospitality property from zero.
The property's investment appeal is supported not simply by its Chatan location and all-ocean-view guest rooms, but by an established operating track record.
Despite its already strong operating performance, an experienced hospitality operator may identify additional upside through:
Dynamic Pricing & Revenue Management -- further optimization of ADR by season, booking window, room type and occupancy.
Direct Booking Strategy -- increasing direct reservations to potentially reduce OTA commissions and strengthen operating margins.
Premium Ocean-View Positioning -- leveraging the fact that all seven rooms offer ocean views in branding and rate strategy.
Inbound Marketing -- building on the existing approximately 80% international customer base.
Extended-Stay Packages -- utilizing kitchens, laundry facilities and larger room layouts to capture longer-stay demand.
Family & Group Strategy -- maximizing the revenue potential of the 2LDK and 3LDK units, including the 104 sqm top-category room accommodating up to 10 guests.
| Item | Details |
|---|---|
| Property Type | Operating Resort Condominium-Style Hotel |
| Location | Chatan, Okinawa, Japan |
| Hotel Name | Confidential / Undisclosed |
| Asking Price | JPY 500,000,000 |
| Land Tenure | Freehold |
| Land Area | Approx. 319.17 sqm / 3,435 sq ft |
| Total Floor Area | Approx. 448.38 sqm / 4,826 sq ft |
| Structure | Reinforced Concrete |
| Floors | 5 Stories |
| Completion | February 2018 |
| Guest Rooms | 7 Keys |
| Ocean View | All 7 Guest Rooms |
| Annual Occupancy | 70%+ |
| Peak Occupancy | Approx. 92% |
| Guest Profile | Approx. 80% Inbound |
| Room Types | 1LDK / 2LDK / 3LDK |
| 1LDK | 3 × approx. 41 sqm / 441 sq ft |
| 2LDK | 3 × approx. 55 sqm / 592 sq ft |
| 3LDK | 1 × approx. 104 sqm / 1,119 sq ft |
| Largest Unit Capacity | Up to 10 Guests |
| Special Feature | Sauna in 3LDK Unit |
| Guest Room Facilities | Kitchen / Washing Machine / Dryer |
| Ground Floor | Parking / Office / Storage |
| Hotel License | Hotel Business License |
| Current Use | Operating Accommodation Facility |
Chatan is one of Okinawa's best-known international resort and lifestyle destinations, attracting domestic travelers, international tourists and long-stay visitors.
The hotel occupies an elevated position with ocean views from every guest room, allowing guests to enjoy the Okinawan coastline and attractive sunset scenery.
American Village: Approx. 7 minutes by car / 2.5 km
Naha Airport: Approx. 40 minutes by car
Okinawa Minami IC: Convenient driving access
The central Okinawa location also provides convenient access to major destinations throughout the island.
This opportunity combines three elements that are difficult to reproduce simultaneously:
Location + Operating Performance + All-Ocean-View Inventory
An acquiring operator can evaluate an established hospitality asset offering:
All 7 guest rooms with ocean views
70%+ annual average occupancy
Peak occupancy of approx. 92%
Approx. 80% inbound guest mix
Strong international OTA ratings
Growing ADR
This property is offered on a confidential off-market basis.
To protect the ongoing hotel operation, guests, reservations and other stakeholders, the hotel name and exact property address are not publicly disclosed.
Detailed financial and property information may be provided to qualified prospective purchasers following an initial consultation and, where appropriate, execution of a confidentiality agreement.
Historical revenue, occupancy, ADR, EBITDA and other operating figures are based on information provided by the seller. Forecast figures do not constitute a guarantee of future operating performance or investment returns.
The treatment and transferability of hotel licenses, OTA accounts, guest reviews, operating contracts and other business-related assets should be independently confirmed during transaction due diligence.
For further information regarding this confidential all-ocean-view Chatan hospitality investment opportunity, including financial information, property documentation and private inspections, please contact VILLA IMG.
Qualified hotel operators, hospitality companies, investors and family offices are welcome to inquire.
Hotel name and exact location will be disclosed only to qualified prospective purchasers.
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